Jaymee Messler currently serves as the CEO of the Gaming Society, a sports betting content platform which she co-founded with NBA great Kevin Garnett. The platform aims to democratize the betting landscape and generate fandom for womens sports through the advent of gamification. She is also the former president of The Player's Tribune which she co-founded with Derek Jeter in 2014. She began her career at Excel Sports Management as one of their first hires. She worked her way to becoming the Chief Marketing Officer, tasked with overseeing all branding, corporate relationships, athlete partnerships and more.